A company’s brand promise is a declaration of its purpose. It’s the essence of an organisation. And it must have an enduring, relevant, distinctive benefit to

the customer.

Our brand promise reflects our one-stop-shop, solutions-based focus on helping our customers achieve their goals.

The Quill.com logo is the most immediate representative statement of our company to our customers, vendors and the world. Please follow guidelines for use to ensure that our identity remains its impact.

The width of this logo should range from 60px to 300px. Don’t scale our logo smaller or greater than this range and always make sure it will perfectly align with the 12 column grid.

i.e. Are you showing the savings to the customer in a way that is impactful and easily understood?

i.e. Is the promotion targeted for

this customer correctly?

Does it stack up against what

the competition are doing?

i.e. Does the imagery accurately

reflect the product

category you are driving to?

Is it obvious what the customer

should to do and why?

i.e. Check the purchase journey,

is it quick and simple to follow

leading to hero products as

quickly as possible?

i.e. Are you being completely transparent about the nature of the deal?

i.e. Did you carry-through the promotional information to the landing page?

Does the email subject line highlight the deal?

i.e. Are the expiration dates listed?

Is the offer seasonal or running for a limited time?

i.e. Is the coupon code clearly visible?

Have you defined expiration dates?

Have you explained the redemption process?