Primary Colours
Composition Colours
Text & Background Shades
CTA Buttons
Home
Adaptive Grid
Typography
Navigation
Product Display
Icons
Colours
Form Elements
Dynamic Landing Pages
Emails
Banners
The colour scheme has been defined as the best compromise between message readability and promotional call out and it should not be modified.
For strong and specific thematic campaigns, colour variations may be put in place in order to highlight it’s temporary and special nature, although the vehicles still need to be clearly identified as part of Staples brand.
Primary Colours
Staples Red
#CC0000
Staples Blue
#0092DB
Staples Yellow
#FFCC00
Main Paragraph
#333333
CTA Buttons
Main background
#F2F2F2
Separation lines
#CCCCCC
Tooltips
#FCF7E3
Primary CTA
Secondary CTA
Savings
#A0B100
Text shades
#333333
#4D4D4D
#666666
#888888
Primary Hover
#B30000
Secondary Hover
#333333
Composition
#999999
#9E9E9E
#CCCCCC
#E4E4E4
#F2F2F2
#F7F7F7
Background shades
#FFFFFF
Make it happen
We welcome your feedback.
This guideline is part of an ongoing initiative to align and coordinate the Staples Online brand platform and to communicate with a single voice.
We value your input, insights and experiences. If you have any questions, suggestions or remarks, we want to hear from you.
Please reach out to the eComm team - eCommerceEU@Staples.com
Staples Europe
Hoogoorddreef 62, 1101 BE Amsterdam, The Netherlands
© 2016 STAPLES - CORPORATE RESTRICT
#D90000
#666666