About Paul Olson

Paul Olson Picture


Sr. Director of User Experience and Product Management with a demonstrated history of working in the business eCommerce industry. Skilled in Usability Engineering, Typography, Web Design, and Art Direction. Strong information technology professional with a Associate of Arts and Sciences – AAS Advertising Design Degree focused in eCommerce Design, Usability, and Creative from Brown College.

Recent Patents/Awards

2018 Coupon Clipboard Patent

New site tool that makes it effortless for customers to apply even more coupons to their orders during checkout. Read Full Article

2016 Staples Associate Award (Keep it Simple)

Focuses on priorities, streamlines and simplifies, calls out unnecessary complexity, gets rid of bureaucracy and red tape.

Staples 2014 Chairman's Award

Was 1 of 200 of our ~82,000 associates worldwide that received the award.

What Paul Olson does

Web Design

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization.View More

UX Research

The research part of the UX continuum is defined as an action where I investigate something systematically. In UX Research, I apply various techniques in order to add context and insight into the design process. Research is needed to reach new conclusions, establish facts, and find problems. View More

UI/UX Design

While User Experience is a conglomeration of tasks focused on optimization of a product for effective and enjoyable use; User Interface Design is its compliment, the look and feel, the presentation and interactivity of a product. But like UX, it is easily and often confused by the industries that employ UI Designers. View More


In the systems development life cycle (SDLC) Prototyping Model, a basic version of the system is built, tested, and then reworked as necessary until an acceptable prototype is finally achieved from which the complete system or product can now be developed.

Video Design

Video design or projection design is a creative field of stagecraft. It is concerned with the creation and integration of film and motion graphics into the fields of theatre, opera, dance, fashion shows, concerts and other live events.

Visual Design

Visual design is the use of imagery, color, shapes, typography, and form to enhance usability and improve the user experience. Visual design as a field has grown out of both UI design and graphic design.

Paul Olson's Process


Synthesize to define

Pulling together what I've learned, I model representative experiences, tasks and mind-sets to articulate the users' goals, and define and frame the problem.


Research to understand

I rely on my business and consumer marketing acumen to take in market research, define business goals, and learn about the brand, the product and the stakeholders.



I take concepts from sketches and wireframes into visual/tangible MVPs and develop low, medium and high fidelity prototypes at multiple stages to get perspective and test with users.


Generate concepts

Collaboration is essential to any ideation process, whether through team brainstorming or engaging in participatory design with stakeholders and customers.


Visualize the interaction

Visualizing and diagramming the user interaction is something I do in tandem with prototype development, as it is informed by user feedback on user testing and serves to guide later iterations.


Test the prototype

Getting timely and useful feedback on prototyped ideas in a structured or informal setting is crucial to the iterative process.

Paul Olson's Portfolio

  • All
  • UI Design
  • Video Design
  • UX Design
Product Description
Product Description
Paul Olson designed 2014 Key Supplier Video
UI Pattern Library Staples EU
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Paul Olson designed Staples Brand Essence Video
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Paul Olson designed Staples, Medical Arts Press
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UX Brands Developed


Awards Won




Hours of Work


Lines of Code

Contact Paul Olson

I'm here to answer any questions you may have about my web experiences. Reach out to me and I'll respond as soon as I can.